Early-Stage Entrepreneur
(ESE) Assessment

Step 1 of 4

Welcome to the Early-Stage-Entrepreneur Assessment

This check-up is designed to help you get radically honest about where you’re thriving—and where you might be stuck. There's a difference between knowing the right answer, and the knowledge being applied onto your business everyday. The goal isn’t perfection. It’s progress. And this is your next step forward. Tell us a bit about yourself and we’ll send you your score, along with free tools and guidance to help you move closer to 25 YESes.

Section 1: Avoiding the 8 Critical Mistakes

Answer 'YES' or 'NO' - These are the most common mistakes entrepreneurs make when starting and growing a business. Avoiding them dramatically increases your chance of success.
#1 - I Have a Vision(Required)
Have you taken the time to clearly define what you want your business to become—and shared it with your team?
#2 - I Hire the Right People(Required)
Are you surrounding yourself with people who fit your culture and get the job done right—every time?

IF you are currently a solopreneur and not ready to hire additional staff yet, simply select 'No'.
#3 - I Spend Time with My People(Required)
Are you investing your energy into coaching, supporting, and staying connected with your team?
#4 - I Know My Customer(Required)
Are you crystal clear on who your ideal customer is—and what problem you're solving for them?
#5 - I Charge Enough(Required)
Are you confidently charging what you're worth—or leaving money on the table out of fear or uncertainty?
#6 - I Stay True to My Core(Required)
Are you staying aligned with your values, mission, and long-term vision—or chasing every shiny opportunity?
#7 - I Know My Numbers(Required)
Are you fully in control of your financials, metrics, and the key drivers of your business?
#8 - I Have Crystalized Roles & Responsibilities(Required)
Does everyone on your team know exactly what they’re accountable for—or is there confusion and overlap?